Sure, there's nothing in it for them. They'd rather sell you a new car and stock parts for that. But...I can't say as I blame them and nor would any shareholder. They're in the business of making money, and the cars are a by-product of that.
I disagree. What the public didn't like was the initial price of the things. But they were extremely popular with large companies who run fleets, such as Barclays.
I believe that the mass-produced coupe in this country was at least partly killed off when lease-plan policies demanded four doors for (most) company cars. Which started happening around 1999.
I don't blame Ford at all, like you say it's perfect business sense for them.
Whether you can claim the public include fleet-buyers or not I don't know, it'd be interesting to compare numbers sold to say the 3-Series Coupé as this was about the time the German's started the deep discounting in the fleet sector, something they still continue with until this day....
Remember until this happened the fleet market was reasonably stagnant, the Japanese have never tried to capture the market successfully, BL were in a hell of a state by the mid-1990s and sold vanishingly small numbers of 800s in to the fleet sector compared to former glories, this left the French car makers - only weirdos like me like French cars....
This realistically would have left Ford or Vauxhall, accordingly these held the main strongholds in the market, so whether the Cougar was purchased out of brand allegiance, deep Ford fleet discounting practice or due to genuine preference could be contestable; I don't have the answer. Vecta-B was a disaster and the Calibra had been dumped by the mid 1990s so Vauxhall put themselves out of the running.
I don't think it's possible to they were
popular with Barclays, other than Barclays did buy a fair number of Cougars. Which other big fleets bought large numbers of Cougars? How many Mondeos, 3-Series, C-Classes and Passats did Barclays have at the same time?
Wouldn't surprise me if you couldn't spec' a fleet special 3-series without PAS or electric windows even today
The Cougar was dropped after a handful of years, that (unjustifiably) means it was unpopular in the market... This is a fact; unfortunately so. Welcome to capitalism!
Regards,
Andy