I think the guy is just promoting the fact that this car was owned by someone who loved it very much and it was well looked after. I do not see anything wrong with saying who owned it and it's links to this club. The only issue I can see with this sale is the price hike and that does not sit very well at all. If his story is genuine, then that is fair enough, but if it was me, I would only want my money back that I paid for the car, nothing more.
It is a free world I am afraid and he can do what he likes and how he feels fit. The only flip side on this is I really do feel he will only end up with what he paid anyhow due to the price of our cars now. He has made no friends doing this at all but this is life I am afraid.
All I hope is someone buys it and looks after it the the way it should be.