Sales literature thread


Club Member
Nov 15, 2015
King's Lynn
Links to brochures posted in this thread:

UK Ford Cougar leaflet/poster April 1998

US Mercury Cougar 1999

Mercury Cougar 2000 USA dealer brochure

Mercury Cougar 2002 US Brochure

Mercury Accessories brochure

The UK Ford Cougar2 brochure dated Feb 2001

Not a brochure but still Ford promotional material: Reprint of Autocar article preview Ford Cougar 11/02/1998

Performance Ford , May 1999, two Cougar articles

Performance Ford, January 2005, Nitrous'd Cougar

Redline magazine September 2003, article Mercury Rising
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Club Member
Nov 15, 2015
King's Lynn
US Mercury Cougar 1999

Poster format : 960mm * 640mm (folds down to 240mm * 320mm)
Outer sheet (some pages reoriented for screen viewing)
Inner sheet

The above images for preview, note the attachments to download full image.
text from the brochure said:

Notice something different.

Attention. You kind of enjoy it. In the clothes you wear. The music you listen to. Even the car you choose to drive. You just like to do things your own way. Maybe that's why you find the all-new Mercury Cougar so irresistable. Its New Edge design is a result of marrying sharp, crisp lines and smooth, sculpted shapes. In short, Cougar has been fashioned to attract attention. And, naturally since it's a Mercury, it comes well accessorized. With the kind of features that'll accomodate your busy and you-like-it-that-way lifestyle. So get used to all the stares. They come standard with Cougar, too.

Get a grip.

Just wait till you get hold of a new front-wheel-drive Cougar. This cat is built for some serious fun. Take the 24-valve 2.5L DOHC Duratec V-6 engine. Here's a quick, sophisticated powerplant that will truly excite you. The standard 5-speed manual is designed to let you fly through the gears. And its advanced suspension system with passive rear-wheel steering delivers a taut, sports-coupe feel. We could go on and on about the heated outside mirrors and trip computer, but you'll discover all that for yourself behind the wheel of your new Cougar.

Sit back and let the attitude begin.

The weekend's finally here. Now you're on your own time. That means it's time to fill up the hatchback and go. The split-fold rear seat makes it even easier to pack in stuff like snowboards, camping gear, or whatever. And a removable rear package tray comes standard.

Let's say you're cruising down a great stretch of road. It's a warm, sunny day. Only one thing could make this scene better. You open up the available power moonroof. Perfect.

And here's another breath of fresh air - a particulate air-filtration system, air-conditioning and rear seat heat ducts all come standard.

Music's important. That's why Cougar comes with an AM/FM stereo cassette and 4 premium speakers. And, if that's not music to your ears, a single CD radio and a 6-disc CD changer are also available.

Right at your side you'll find everything you need - a cup holder, a handy slot for your cell phone and a power outlet. Hey, front door storage compartments are even included too.

Somebody else may be eyeing your Cougar. That's why it's nice to have the SecuriLock(TM) passive anti-theft system. The correct encoded key has to be used or your Cougar simply won't start. Period.
Here's another great feature - the available Remote Keyless Entry system. You can lock and unlock doors, unlock the trunk and turn on inside lights from up to 33 feet away. For your safety, a panic button sounds the horn and flashes the exterior lights when pressed.

You'll enjoy opening up Cougar on the highway. Its zippy 16-valve 2.0L DOHC I-4 Zetec engine puts out 125 hp. Plenty of passing power here. For even more of a rush, the 24-valve, 2.5L DOHC V-6 Duratec engine delivers a thrilling 170 hp.

Without getting too technical on you, Cougar comes with a fully independent suspension system which features low friction front struts and Quadralink rear suspension. This gives Cougar a firm ride and responsive handling. In other words: fun to drive!

Precise steering lets you place the car exactly where you want it. New tires were even developed to help optimise steering and handling responsiveness.

No need to slip and slide through lousy weather. Optional Traction Control works with the anti-lock brakes to help keep you from slipping on wet and icy patches of road, at all speeds. In addition, available ABS helps provide more controlled emergency stopping on all road surfaces.

Naturally, Second Generation dual front airbags come standard on Cougar. It's also the only car in its class to offer side air bags as well. (Always remember to wear your safety belt and please secure children in the rear seat.)

It's important to get your Cougar just right, so you'll find dealer-installed accessories like a front-end cover, a cargo organizer and a bike rack. That's not all. You also get a multi-sport rack, multi-sport canoe carrier and an envelope-style cargo net. See your Mercury dealer about customizing your Cougar to fit your lifestyle.

- - - Updated - - -

Body color dual power heated outside mirrorsSTDSTD
Side repeat turn signal indicatorsSTDSTD
Wraparound projector headlampsSTDSTD
Fixed center roof antennaSTDSTD
Tinted glassSTDSTD
Rear window defrosterSTDSTD
Color-keyed rear spoilerOPTGRP
Bodyside moldingsOPTOPT
Power tilt/slide moonroofOPTOPT
Bright exhaust tipSTD
Fog lampsGRP
Particulate air-filtration systemSTDSTD
Rear seat heat ductsSTDSTD
Driver's seat manual recline and power height adjustmentSTDSTD
Passenger seat tip/slide with memorySTDSTD
Remote hatchback releaseSTDSTD
Power door locks and power windows with illuminated switches, one-touch down driver's sideSTDSTD
Trip computer includes:
distance to empty, average fuel economy,
average speed, trip odometer, and outside temperature display
Tilt steering columnSTDSTD
Full length center console with storage, cup holder and power pointSTDSTD
Full length center console with storage bin, cup holder, power point, armrest and rear ashtrayGRP
Front door storage compartmentsSTDSTD
Carpeted removable rear package traySTDSTD
Fully-trimmed luggage compartment with lampSTDSTD
Driver's footrestSTDSTD
Driver and passenger vanity mirrors w/cover on driver's sideSTDSTD
Courtesy light delaySTDSTD
Front floor matsSTDSTD
Speed control with tap-up/tap-down featureGRPGRP
Leather wrapped steering wheel and shift knobGRP
Cloth-covered bucket seatsSTDSTD
Premium cloth-covered bucket seats with manual lumbar adjustment and seatback map pocketsGRP
50/50 split fold rear seatSTDSTD
Variable intermittent wipersSTDSTD
Leather seating surfaces (requires power seat)OPT
6-way power driver's seat with power lumbarOPT
Four premium speakersSTDSTD
AM/FM stereo/cassetteSTDSTD
AM/FM stereo/cassette with Premium SoundOPTOPT/GRP
AM/FM stereo/singleCD (replaces cassette player)OPTOPT
6-disc CD changer (requires premium sound)OPTOPT
ClothGreystone, Tan, Midnight BlackGreystone, Tan, Midnight Black
LeatherTan, Medium Graphite
Analog instruments with speedometer, tachometer, trip odometer, engine coolant temperature gauge, fuel gauge, low fuel warning light, and integrated trip computerSTDSTD
Second generation dual air bagsSTDSTD
Side air bags**OPTOPT
3 point lap/shoulder safety belt with height-adjustable D-ring for front outboard occupantsSTDSTD
3 point lap/shoulder safety belts for all rear seat occupantsSTDSTD
SecureiLock(TM) passive anti-theft systemSTDSTD
Heavy gauge steel side impact door beamsSTDSTD
Cross-car beam and rigid steering column supportSTDSTD
Occupant protection cell with front and rear crumple zonesSTDSTD
Front and rear color-keyed 5mph impact bumpersSTDSTD
All-speed Traction Control (requires ABS)OPT
4-channel 4-wheel disc Anti-lock Brake System (ABS)OPTOPT
P205/60R15 black sidewall all-season tiresSTDSTD
P215/50R16 black sidewall all-season "Performance" tiresGRP
15" cast aluminum wheelsSTDSTD
16" cast aluminum wheelsGRP
16" polished cast aluminum wheelsOPT
STD=Standard Feature; OPT=Optional Feature; GRP=included in Group

Paint/Body colors
Autumn Orange Clearcoat Metallic
Ash Gold Clearcoat Metallic
Rio Red Clearcoat
Spruce Green Clearcoat Metallic
Silver Frost Clearcoat Metallic
Melina Blue Clearcoat Metallic
Dark Tourmaline Green Clearcoat Metallic
Black Clearcoat
Vibrant White Clearcoat
TypeZetec 16-valve DOHC I-4 with variable valve timing technologyDuratec 24-valve DOHC V-6
Displacement2.0 liters2.5 liters
Horsepower (SAE net)125 @ 5500 rpm170 @ 6250 rpm
Torque (ft.-lbs. SAE net)130 @ 4000 rpm165 @ 4250 rpm
Fuel deliverySequential multi-port electronic fuel injection (SMPR)Sequential multi-port electronic fuel injection (SMPR)
Compression ratio9.6:19.7:1
Engine controlEEC-V Electronic Engine ControlEEC-V Electronic Engine Control
Scheduled tune-up interval100,000 miles100,000 miles
Fuel tank15.5 gal.15.5 gal.
Oil4.5 qts.5.5 qts.
Standard5-speed manual overdrive5-speed manual overdrive
Option4-speed electronic automatic overdrive
FrontVentilated discVentilated disc
Variable-rate power rack-and-pinion with low-friction ball joints and tie-rod ends
Front - Fully independent, MacPherson compact strut located ly lower A-arm and anti-roll bar
Rear - Fully independent Quadralink system with strut type coil spring/damper units, two transverse and one trailing arm per side incorporating passive rear-wheel steering and anti-roll bar

Speed control with tap-up/tap-down feature
Rear window wiper/washer
Remote Keyless Entry system
Illuminated entry
Includes all of the I-4 Convenience Group equipment plus the following: AM/FM stereo/cassette with Premium Sound
Leather-wrapped steering wheel and shift knob
16" tires and cast aluminum wheels
color-keyed rear spoiler
Premium cloth-covered bucket seats with manual lumbar support
4-wheel disc brakes
Fog lamps
Light Group - (glove box lamp, map lamps, illuminated visor mirrors, auxiliary warning system, which includes displays for: low washer fluid, brake pad wear, low outside temperature, bulb outage, door ajar, service reminder)
Full-length center console with storage bin, cup holder, power point, armrest and rear ashtray
Bright door sill trim plate


  • BrochureUsMercuryCougar1999PosterSide1.pdf
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Club Member
Oct 19, 2014
Raeford, North Carolina
Duuuuudddeeee!!!!!! You just made figuring options out easier for the US Market

However who was the genious who said I dont need a tune up for 100,000 miles? I've already changed EVERYTHING twice at that point.
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Club Member
Apr 30, 2014
North East
Right, I'm off to eBay to find me a multi-sport canoe carrier.

Got to be OEM though. Those after market multi-sport canoe carriers are the worst.


Club Member
Oct 19, 2014
Raeford, North Carolina
Moonroof :whistle:

You americans sure have funny words for things
Its the metal panel mate. It always seemed weird to me too, but then I learned we had a glass panel you can see through as an option. I think thats why its actually labeled moon and sun.
That or it's for people who only drive at night. Hard to let sun in if its already set.


Club Member
Nov 15, 2015
King's Lynn
Its the metal panel mate...
We never differentiated between glass and metal opening roof panels.
The Ford Orion (non-hatchback version of the hatchback Escort) came as standard with a manual tilt/slide glass sunroof with sliding blind on the inside.
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Club Member
Feb 6, 2011
Milton Keynes
And you guys say Americans are the weird ones lol

I've never known the difference and thought it was a linguistics thing. Here's the answer:

Originally a sunroof was a solid body-colored panel that could pop up or be removed, whereas the term moonroof was introduced in the 1970’s to describe any panel in the vehicle’s roof that is made of glass.

Today, "sunroof" is simply a generic term used to describe any panel in the roof of a vehicle which lets in light and/or air.

Moonroof is now most commonly used to describe glass panel inbuilt sunroofs, where the panel slides between the vehicle roof and headliner. The majority of new cars technically have moonroofs, as what was originally considered a sunroof has pretty much gone out of style.

My Rover 200s had moonroofs. A Cougar with a "sunflap" (as we've been calling it), has a sunroof.


Club Member
Oct 19, 2014
Raeford, North Carolina
Ok so I had it backwards I knew it was because of the glass and metal though. So that brings up a point....

We never differentiated between glass and metal opening roof panels.
The Ford Orion (non-hatchback version of the hatchback Escort) came as standard with a manual tilt/slide glass sunroof
with sliding blind on the inside.
You are wrong Sir!! (just kidding)
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Club Admin
Aug 3, 2008
South Glos.
:D I'm only as wrong as the manufacturers' own terminology as used in their brochures; I'll have to dig out those old Ford catalogues and confirm my memory of them(y)

For as long as I can remember, definitely sunroofs; whether metal or glass with manual or electric operation, 'tilt and slide' into the roof or above it, lift-up at the rear with an over-centre latch or wound up and down with a knob, no matter which model; all UK Fords have been advertised as having as standard, or available as an option where applicable, a sunroof. (y)


Club Member
Oct 19, 2014
Raeford, North Carolina
I have 1 for you guys. I have the Mercury accessories catalog which included our cars and a few other mercury cars at the time. Sable, mountaineer, and a couple others. I'll upload it maybe tonight not sure as I've been in the car most of the weekend. As soon as I can I'll get it.


Club Member
Nov 15, 2015
King's Lynn
Mercury Cougar 2000 USA dealer brochure

This is a marvellous document, two sheets of glossy, offset stapled together such that it opens out to a six-page wide spread.
Previews: Outer
Inner left
Inner right
Inner back
Full size PDFs attached. (Fixed)


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  • BrochureUsMercuryCougar2000strip2.pdf
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  • BrochureUsMercuryCougar2000strip4.pdf
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